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Digital Signage

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Digital Signage

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Dig­i­tal sig­nage offers mod­ern busi­ness­es a flex­i­ble, engag­ing plat­form for cus­tomer com­mu­ni­ca­tions. Our dig­i­tal sig­nage solu­tions are built around com­mer­cial-grade, pro­fes­sion­al­ly installed hardware.

Need help with con­tent? We can con­nect you with con­tent part­ners to help you max­i­mize your dig­i­tal sig­nage investment.

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Dis­plays offer flex­i­bil­i­ty over stan­dard signs. Not only can the con­tent be eas­i­ly updat­ed, busi­ness­es can also fea­ture more eye-catch­ing infor­ma­tion. We offer LCD and Direct View LED dig­i­tal sig­nage and video wall solutions.

Company corridor with light wood walls and two conference rooms with chairs and tables. Concept of negotiation. Mock up. 3d rendering

Dig­i­tal sig­nage solu­tions show­case ads, videos, and oth­er infor­ma­tion in a dynam­ic way. Com­pa­nies lever­age dig­i­tal sig­nage for every­thing from mar­ket­ing prod­ucts in a retail store to shar­ing pro­duc­tiv­i­ty met­rics with employees.

Dig­i­tal sig­nage is more than just a pret­ty pic­ture. When done well, it can impact impor­tant busi­ness met­rics. One study showed an increase of 26% in adver­tised prod­uct dol­lar sales.

Empty conference hall with podium and presentation screens 3D rendering

There are two basic com­po­nents to dig­i­tal sig­nage hard­ware. The first is the dis­play. This is the visu­al medi­um that shares your mes­sage. A dis­play could be LED, LCD, curved, straight, or grouped togeth­er for a video wall.

The sec­ond piece to dig­i­tal sig­nage is the play­er. The play­er man­ages the infor­ma­tion shown on the screen. There are a vari­ety of dig­i­tal sig­nage play­ers which offer dif­fer­ent func­tion­al­i­ty and interface.

Choosing The Right Platform

When con­sid­er­ing dig­i­tal sig­nage solu­tions, there are four basic dis­plays con­fig­u­ra­tions to choose from.

There are also inter­ac­tive dis­plays, which you can learn more about here.

digital signage

Single Display

Sin­gle dis­plays can be mount­ed to a wall, hang from the ceil­ing, or rest on a stand. If you use a com­mer­cial dis­play (which we high­ly rec­om­mend) you can choose between land­scape and por­trait ori­en­ta­tion. Sin­gle dis­plays range in size, typ­i­cal­ly top­ping out around 84″ to 96”.

Video Wall

A video wall is a group of dis­plays placed togeth­er which cre­ate a sin­gle image for view­ing. These life-size walls can be awe-inspir­ing and attention-grabbing.

Video walls, a dis­play wall with two or more mon­i­tors mount­ed togeth­er, pro­vide a large view­ing area that’s unachiev­able with a sin­gle LCD dis­play. Video walls are described by the num­ber of pan­els they fea­ture, for exam­ple a 3×6, or 10×10. An LCD video will have thin bezels around each dis­play, while new Direct View LED tech­nol­o­gy offers a bezel-free experience.

Mosaic Display

Mosa­ic dis­plays take an artis­tic approach to the video wall con­cept. Rather than plac­ing dis­plays in a square or rec­tan­gu­lar pat­ter, mosaics can be con­fig­ured in a vari­ety of ways with var­i­ous sized dis­plays at dif­fer­ent angles.

Curved displays

Curved dis­plays can curve inward or out­ward, wrap­ping around pil­lars or com­pli­ment­ing archi­tec­tur­al design.

Consumer vs. Commercial Displays

There are two basic types of dis­plays: com­mer­cial and con­sumer. We high­ly rec­om­mend invest­ing in a com­mer­cial dis­play for your dig­i­tal sig­nage. Why? Com­mer­cial dis­plays are designed for busi­ness environments.

A com­mer­cial dis­play will typ­i­cal­ly give you a 2 or 3 year war­ran­ty depend­ing on the man­u­fac­tur­er. More­over, com­mer­cial dis­plays are designed for 16/7 or even 24/7 use. Con­sumer dis­plays sim­ply are not made for this type of con­sis­tent pressure.

In addi­tion to func­tion­al­i­ty, com­mer­cial dis­plays are brighter than their con­sumer coun­ter­parts. If your dis­play is in a bright store or near win­dows, passer­by will be able to see the images you’re showcasing.

Pro­fes­sion­al dis­plays also pro­tect against image reten­tion. If you’re keep­ing a sta­t­ic image on the dis­play or have a logo in one place often, it may get ‘burned in’ to a con­sumer dis­play. Com­mer­cial dis­plays pro­tect against this type of retention.

From a more tech­ni­cal per­spec­tive, com­mer­cial dis­plays have expand­ed input pan­els like VGA, DVI, Dis­play Port and HDMI. They can also include video loop out. This pro­vides more flex­i­bil­i­ty in the types of con­tent you can show. The dis­plays also pro­vide IR or front pan­el lock outs to keep your mon­i­tor safe from pranksters hack­ing in and dis­play­ing their own message.

While com­mer­cial dis­plays do come at a pre­mi­um, they play a sig­nif­i­cant role in the over­all dig­i­tal sig­nage expe­ri­ence. While a con­sumer dis­play may look attrac­tive ini­tial­ly, invest­ing in a tech­nol­o­gy that’s designed for con­tin­u­ous use can save mon­ey and frus­tra­tion in the long run

LED and LCD

You’ve cho­sen to go with a com­mer­cial dis­play. The next step is decid­ing on an LCD or Direct View LED dis­play. Both are reli­able, bright and clear. How­ev­er, the tech­nol­o­gy behind the plat­form is very different.

LCD

LCD Layers- web

LCD, which stands for liq­uid crys­tal dis­play, is an option for indoor and out­door sig­nage. An LCD screen is made of a series of lay­ers with light­ing on the base lay­er. Next is the LCD sheet, a liq­uid housed between two plates. It’s pro­tect­ed by a final glass lay­er and, if used out­side, a pro­tec­tive coating.

NOTE: Con­sumer LCD dis­plays can be lit by LEDs and are mar­ket­ed as LED TVs. We’ll talk more about this lat­er, but this is dif­fer­ent than a Direct View LED display. 

LCD dis­plays come in full-HD (1080p) or Ultra-HD (4K) res­o­lu­tion. 4K res­o­lu­tion has four times the pix­els as 1080p. For close view­ing, LCD screens can be a more eco­nom­i­cal option than Direct View LEDs while fea­tur­ing a great image.

Direct View LED

A Direct View LED dis­play uses LEDs as the indi­vid­ual pix­el. They’re avail­able with vary­ing pix­el pitch, the dis­tance from the cen­ter of one pix­el clus­ter to the cen­ter of the next pix­el cluster.

 

Pixel pitch- web

Low pix­el pitch cre­ates more den­si­ty in the pix­els and a sharp­er image at close view­ing. High pix­el pitch, con­verse­ly, has more space between pix­els. High pix­el pitch dis­plays are used when view­ers are far­ther away. Pix­el pitch can range from 1.5 mm to 20+mm depend­ing on whether it’s indoor or outdoor.

Direct View LED dis­plays are made of indi­vid­ual LED pan­els. They are grouped togeth­er offer­ing flex­i­bil­i­ty in aspect ration and scal­a­bil­i­ty. Unlike LCD dis­plays, Direct View LEDs don’t have vis­i­ble bezel lines between each pan­el. This cre­ates a seam­less view­ing experience.

Read more about the dif­fer­ence between LCD and Direct View LED Displays.

Digital Signage Players

Dig­i­tal sig­nage play­ers are an impor­tant com­po­nent for dig­i­tal sig­nage. The mini-com­put­er pow­ers the con­tent on the screen. In some cas­es, the dig­i­tal sig­nage play­er is designed by the dis­play man­u­fac­tur­er specif­i­cal­ly for their device. There are also a vari­ety of inde­pen­dent dig­i­tal sig­nage play­ers that work with any display.

These play­ers com­mon­ly include a web-based serv­er which enables remote mon­i­tor­ing, man­ag­ing and sched­ul­ing of con­tent. They also can include a con­tent design and edit­ing soft­ware, enabling a design­er to embed images, set res­o­lu­tion and more.

There are a vari­ety of fea­ture options for dig­i­tal sig­nage play­ers. For exam­ple, some offer simul­ta­ne­ous play­back of con­tent from local, stream­ing and live con­tent sources while oth­ers inte­grate with busi­ness sys­tems to dis­play real-time data and efficiencies.

Dig­i­tal Sig­nage Play­ers offer 4K HDR, live HDTV, zone enable­ment and even mosa­ic mode. Man­u­fac­tur­ers, like Bright­Sign, devel­op dig­i­tal sig­nage play­ers to work on a vari­ety of displays.

LED and LCD


Digital Signage Solutions by Industry

Healthcare

Health­care providers are using Dig­i­tal Sig­nage to deliv­er a bet­ter patient expe­ri­ence and increase engage­ment. Hos­pi­tals are see­ing the val­ue of dig­i­tal wayfind­ing for indoor and out­door nav­i­ga­tion with step-by-step instruc­tions. They are also using video walls to help share their mes­sage with visitors.

Enterprise

Dig­i­tal Sig­nage in the busi­ness envi­ron­ment can enhance cus­tomer expe­ri­ence and employ­ee engage­ment. More and more cor­po­ra­tions are using dig­i­tal sig­nage to pro­vide cus­tomers a glimpse into the man­u­fac­tur­ing process, sup­ply chain and com­pa­ny cul­ture. Sales teams are lever­ag­ing these solu­tions for track­ing and dis­play of met­rics through­out the office.

Retail

Retail cus­tomers are using dig­i­tal sig­nage to pro­vide a dynam­ic adver­tis­ing site in their stores. Dig­i­tal sig­nage is impact­ing con­sumer pur­chas­ing deci­sions dri­ving to the bot­tom line and reduc­ing the per­ceived wait times at checkout.

Hospitality

Hotels are using dig­i­tal sig­nage for bet­ter cus­tomer inter­ac­tion. Dis­plays with weath­er, meet­ing room num­bers and restau­rant infor­ma­tion are dis­played through­out may hos­pi­tal­i­ty organizations.

Restaurant

Restau­rants cap­i­tal­ize on dig­i­tal sig­nage with editable menu boards dis­play­ing pric­ing and pro­mo­tions. Kiosks and self-order­ing are also begin­ning to take a role in the restau­rant experience.

How we can help

Neurilink relies on our hand-select­ed mix of sup­pli­ers to bring the most advanced, reli­able solu­tions to our cus­tomers. Our team takes com­pli­cat­ed, mul­ti-ven­dor sys­tems and trans­forms them into intu­itive, sta­ble plat­forms for our clients. We take care of your audio visu­al needs from start to fin­ish. The entire sys­tem design and install is com­plet­ed by a knowl­edge­able, expe­ri­enced team.

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Case studies

At Neurilink, our video con­fer­ence solu­tions will help your team stay pro­duc­tive while bol­ster­ing your company’s pro­fes­sion­al presence.

View Case Studies
Direct View LED Wall in Lobby

Lobby Inspiration- 11th & Idaho’s New Video Wall